Blank working template · complete before delivery

[Agency name]
SEO client audit report

Prepared for [Client name] · Version [Report version]

1. Report identity and client decision

Agency / reviewer / contact: [Agency, reviewer and contact]
Client / decision maker: [Client and approving person]
Website / input URL: [Website and input URL]
Audit captured at: [Audit date, time and timezone]
Report prepared at: [Report date, time and timezone]
Prior report reference: [Prior report reference or none]
Business question: [Decision this report supports]
Decision requested: [Requested approval, access, review or deferral]

Executive summary

Assessment: [What was checked and where]
Observed issue: [Finding ID, observation and evidence reference]
Agency recommendation: [Priority and reason; separate judgment from observation]
Client action: [Decision, owner and next step]
Largest limitation: [Missing evidence, excluded URLs or checks]
Business outcomes: [Not measured, or separate source and method; no unsupported forecast]

2. Scope, method and coverage

Discovery / selection: [Method and known inventory limitations]
Collector / configuration: [Tool, version, device, rendering and relevant settings]
Assessed checks: [Exact supported checks performed]
Optional unavailable sources: [Unavailable source, reason and consequence]
Score / rubric: [Score and rubric reference, or not scored]
Score exclusions: [Unassessed dimensions, missing checks and page boundary]

Discovered	Analyzed	Failed	Not checked
[Discovery count and boundary]	[Analyzed count]	[Attempted but failed count]	[Excluded, capped or unattempted count]

Count reconciliation: [Explain overlapping categories or different denominators]

Discovered does not mean a complete inventory. An analyzed page was checked only against the declared rules. Missing evidence is not a pass. Label lab and field measurements separately.

URL inventory

URL	Coverage state	Evidence / capture time	Reason if not analyzed	Follow-up owner
[URL]	[Analyzed / Failed / Not checked / Unknown]	[Source reference and timestamp]	[Reason or n/a]	[Owner]
[Additional URL]	[Coverage state]	[Source reference and timestamp]	[Reason or n/a]	[Owner]

3. Findings

Finding [Stable finding ID]: [Short observed issue]

Affected URLs / count: [URLs and scoped count]
Rule / source / version: [Check, version and evidence producer]
Captured at: [Date, time and timezone]
Observation: [What the collector actually observed]
Evidence: [Captured value or source excerpt and stable reference]
Confidence / caveat: [Confirmed, likely or uncertain, with basis]
Technical severity: [Severity and rubric reason; no traffic forecast]
Agency priority: [Priority and client-specific judgment]
Suggested change: [Reviewed guidance, not an automatic deployment]
Prerequisites / risks: [Permissions, dependencies and caveats]
Technical status: [Open / Resolved / Not checked / Unknown]

4. Client actions and decisions

Action / finding ID	Change / owner	Effort / estimator	Decision / reason	Target / acceptance
[Action and finding IDs]	[Proposed change, owner and dependencies]	[Effort and who estimated it]	[Pending / Approved / Deferred / Declined; reason]	[Target date, acceptance check and re-check date]
[Additional action and finding IDs]	[Change, owner and dependencies]	[Effort and estimator]	[Decision and reason]	[Dates and acceptance check]

Implementation is included only where agreed in the statement of work. An authorized owner reviews and deploys suggested changes. Technical acceptance is separate from rankings, traffic and revenue.

5. Follow-up verification

Finding ID	Before evidence / date	Re-check evidence / date	Comparability / result	Next action / owner
[Stable finding ID]	[Previous source and date]	[Re-check source and date]	[Same relevant URL, rule and conditions; Open / Resolved / Not checked / Unknown]	[Owner, action and date]

Status definitions

Analyzed: usable evidence was captured and supported checks assessed; this is not a whole-site pass.
Failed: an attempted fetch or measurement failed; no passing conclusion follows.
Not checked: the page or check was excluded, capped, unavailable or not attempted.
Unknown: evidence cannot determine the required state; obtain evidence or clarify scope.
Open: the supported check still observes the issue, including when work is deferred.
Resolved: a successful comparable re-check confirms the relevant issue is no longer observed. Changed scope or missing evidence alone is insufficient.
Pending / Approved / Deferred / Declined: client decision states, separate from technical status. Record a reason and owner.

6. Exclusions and final review

Unchecked URLs / next step: [URL, reason, owner and next action]
Checks outside scope: [Explicit exclusions]
Separate sources: [Analytics, competitor or business sources: property, dates, settings and references, or not included]
Implementation obligations: [Included and excluded work, with responsible owner]
Hosted/PDF review: [Reviewer, date and matching version, counts and findings]
Client access review: [Reviewer, date and intended recipients]
Next review: [Owner, date and required inputs]
Reviewer sign-off: [Name, date and accepted limitations]
Client decisions recorded by: [Name and date]