White Label SEO Pricing: Model Software, Labor and Client Fees
Key Takeaways
- Separate software subscriptions, managed service fees and your client engagement price.
- Model capacity with active sites, audit runs, reviewed reports, seats, exports and add-ons.
- Use measured review time and your own internal costs; there is no universal crossover at five or eight clients.
- Worked figures below are hypothetical arithmetic, not vendor quotes, market averages or measured savings.
White label SEO pricing can refer to three different costs: the software your team operates, the wholesale service an outside provider performs and the fee your client pays your agency. Comparing one against another without a statement of work produces a misleading margin.
Start with a deliverable: a sampled audit, a full technical assessment, a monthly multi-source dashboard or implementation work. Name the responsible reviewer and exclusions. A branded PDF does not make these engagements equivalent.
Build a capacity sheet before comparing prices
| Input | What to record | Why it changes cost |
|---|---|---|
| Active clients and sites | Current roster plus a realistic growth scenario | Some plans count workspaces or domains rather than reports |
| Audit and repeat-check volume | Runs per site per month, including failures and retries | A site cap can fit while a usage cap does not |
| Reviewed reports | Deliverables your team can quality-check | Advertised maximum volume is not your actual throughput |
| Users and client access | Owners, staff, client seats and permission requirements | Branding and collaboration may have separate entitlements |
| Delivery surfaces | PDF, hosted reports, custom domain, email and widget if needed | Add-ons and setup may change the total |
| Retention and exit | History, download, cancellation and link behavior | Migration work belongs in the switching cost |
Compare plan shapes using your own inputs
A per-site plan scales with the billable site count. A flat tier has a fixed fee within a defined capacity; the next tier changes the calculation. A per-deliverable service includes labor only to the extent specified in its contract. Any shape can fit well or poorly depending on utilization and obligations.
Hypothetical example, not a vendor quote: Plan A costs $30 per active site each month. Plan B costs $240 per month for at most 12 active sites. At 6 sites, A costs $180 and B costs $240. At 10 sites, A costs $300 and B costs $240. They are equal at 8 sites only under these invented inputs and only if the included features and run limits are equivalent. Beyond 12 sites, this comparison cannot price B without its next tier.
Replace both prices and limits with dated vendor quotes. Add setup, add-ons, taxes where relevant and monthly versus annual billing terms. Annual payment can reduce the quoted rate while increasing commitment; use the actual cancellation and renewal terms rather than assuming a standard discount.
Calculate the cost of a reviewed report
Monthly delivery cost = software and usage fees + setup amortization + hands-on work + outsourced work. Hands-on work includes collection, evidence review, interpretation, client writing, export checks, meetings, correction and contracted follow-up.
Cost per reviewed report = total monthly delivery cost ÷ reviewed reports delivered. Contribution per engagement = client fee − allocated delivery cost − other variable engagement costs. Keep fixed overhead separate, or include it consistently in a fully loaded model. Neither calculation is a universal profit margin.
Hypothetical engagement example: A client fee of $1,000 less $40 allocated software cost, 2.5 reviewed labor hours at $80 per hour and $60 of other variable costs leaves $700 contribution before fixed overhead and tax. If review takes 4 hours instead, contribution becomes $580. These are editable assumptions, not measured results or market rates.
The practical question is whether a different tool changes your observed delivery time or required coverage enough to justify its additional cost. Do not assume generated guidance eliminates review, or turn a fictional example into a promised saving.
Quote the work the client approves
State URLs and checks, review depth, report format, meeting allowance, revisions, implementation responsibilities and re-check scope. If implementation is excluded, say so. If a separate managed provider will perform it, name the service obligations and acceptance process.
The blank client report helps define those deliverables. For an example of a bounded assessment, inspect the illustrative report; it must not be sold as a complete technical assessment of a large website.
Check MendMySEO's current offer at the purchase page
The pricing page states current commercial terms and availability. Access is conditional, so verify the available pilot or purchase route before committing a delivery date to your own client. Custom report domains, lead widgets and unattended recurring reporting are not current MendMySEO offers. Do not include them in a quote.
For a software comparison, use the SEOptimer alternative workflow or the white-label tools shortlist. Obtain current official quotes; this guide does not publish an industry price band or a universal minimum audit volume.
Frequently Asked Questions
What markup should I charge?
Set a fee for the agreed deliverable and review your costs and capacity. Software markup alone omits the reviewer, client work and implementation obligations.
Is white-label software cheaper than hiring?
Compare the same responsibilities. Software still needs qualified review and client communication. Outsourced labor or an employee may include work the software does not perform.
How many clients justify a flat plan?
Divide the flat fee by the per-client rate only after checking equal entitlements and all caps. There is no general five-client or eight-client threshold.
How should I price an audit plus implementation?
Quote the assessment and approved implementation scope separately enough that owners, access, acceptance checks and follow-up are clear. Do not promise a ranking result as an implementation acceptance criterion.
Inspect the report before choosing
Open the complete illustrative client report, download its matching sample PDF, or try the branding preview. These examples use fictional data; they do not crawl your website or demonstrate a customer result. Check current access and pricing before planning client delivery.